Today, I had an enlightening conversation with my long-time industry contact, Amy Benicewicz from LBDigital, and we discussed a digital targeting solution (which she offers) that can breathe new life into your old customer database and uncover valuable insights about their online activities related to stagnant data.
🌟 Imagine you have a customer database that hasn’t been actively engaged for some time. How can you reawaken its power and connect with your customers in a meaningful way? That’s where event-based internet trigger data comes in!
🔍 Trigger targeting allows you to capture specific online actions from your “old” customers — who might be shopping online for insurance, baby supplies, homes, and so much more. This data acts as a dynamic bridge, enabling you to reconnect with your customers based on their recent online activities and interests. It breathes new life into your stagnant data, propelling your marketing efforts forward!
📲Trigger data has transformed businesses and empowered marketers to unlock the full potential of their old customer databases. By leveraging this stagnant data strategy, you can reach your customers at just the right moment, delivering personalized messages and offers that resonate with their current interests. It’s like having a crystal ball that helps you connect with them when they’re most receptive! It’s the antidote to relying on outdated information! ⏰
💥 Moreover, the more touch points you have, the better! For example, having 5+ touchpoints means that the same consumer has been confirmed across at least 5 sources to be “in-market” for stagnant data a specific product or service. This level of confirmation provides you with a strong indication of their interest and intent.
So, if you’re sitting on a goldmine of customer data and craving a fresh approach, take a cue from my conversation with Amy and explore the power of event-based trigger data. It’s a game-changer that brings your stagnant database back to life, allowing you to reach your customers at just the right moment!
🙏 Special thanks again to Amy Benicewicz from LBDigital for the inspiring conversation! Let’s keep it going and continue to tackle the most pressing #ecommerce issues to leverage insight for ourselves, our audience, their customers, our customers, and the future.
