Pioneering Digital Transformation
Meet Robert Vanselow, your strategic guide.
Head Fractional Digital Director
Robert Vanselow, with over 20 years of experience as a digital executive, stands as the visionary Founder and Head Fractional Digital Director propelling our company’s success. Throughout his career, he has been instrumental in driving digital transformation, fostering e-commerce growth, and optimizing revenue operations. Notably, he specializes in creating and refining online revenue streams while simultaneously developing innovative strategies that consistently ignite year-over-year double-digit growth.
Rob Vanselow: AdTech, MarTech, FinTech Mastery
Robert’s expertise lies in using the power of AdTech, MarTech, and FinTech to empower both B2B and B2C digital media companies, advertisers, and brands to thrive in the dynamic world of e-commerce. With a strong focus on revenue operations, he excels at streamlining processes and aligning cross-functional teams to maximize revenue generation and operational efficiency altogether. While this holds merit, his commitment to enhancing the business landscape extends even further. Another aspect of his proficiency involves exploring innovative strategies to drive sustainable growth and success.
However, he is a firm believer that success in the ever-changing marketplace requires a willingness to embrace creative ideas. Flexibility is key altogether, recognizing that continuous improvement is a journey. Moreover, each success or failure serves as a valuable learning experience, equipping us for another exciting challenge.
Leadership Journey of Robert Vanselow
As a graduate of Oak Ridge Military Academy in North Carolina and a former member of the Junior Reserve Officer Training Corps (JROTC) program, Robert grew into a natural leader rather than a follower, mastering the leadership characteristics of self-discipline and self-confidence. Even today, this mindset has helped him achieve remarkable success.
Over time, his journey led him to noteworthy accomplishments, and today, he stands as a testament to the virtues instilled during his time at the academy. Clearly, in the present day, he continues to embody the principles of leadership and success.
- Championing intrapreneurship in PE-backed & publicly-traded companies ranging in size from $65 million to $2 billion.
- Exceeding division goals at AdTech, Digital Media, and B2B/B2C firms contributing to 4 exits totaling $300 million.
- Generating $40 million in annual online sales revenue for a newly formed FinTech unit in the digital micro-lending industry.
- Driving $12 million in yearly ad revenue from a modest 2 million record email subcriber file.
- Managing $35 million P&Ls and optimizing $10 million marketing budgets.
- Leading international DTC e-commerce initiatives in the UK and LATAM, achieving annual sales of $10 million and $20 million, respectively.
- Crafting highly-converting B2C & B2B e-commerce sites across various industries.
- Generating $34 million in annual subscription-based sales in the B2C space.
- Mentoring cross-functional teams of 35 in marketing, sales, ops, and tech.
Professional Journey
Professional Journey
Robert Vanselow is deeply committed to his personal growth.
He recently completed a Graduate Certificate in Data Analytics from the University of San Diego, building on his past achievements, which include an Executive Education Program in E-Commerce from The George Washington University, a Master’s in Business Administration (MBA) from the University of Maryland, and a Bachelor’s in Marketing from Ferrum College.
Overall, he understands that staying ahead of the curve in today’s rapidly changing digital landscape requires ongoing education and a thirst for knowledge. His dedication to continual learning ensures that, altogether, he remains at the forefront of the latest trends and technologies. This commitment allows him to provide our clients with the most innovative and effective solutions. Additionally, his proactive approach sets him apart from others in the field.
10 Leadership Principles
Robert Vanselow lives by 10 Leadership Principles that have helped him excel personally and professionally. He firmly believes that anyone who adheres to these military principles will eventually achieve success in all areas of their lives.
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Integrity:
Take the harder right over the easier wrong. -
Duty:
Do what you’re supposed to do when you’re supposed to do it. -
Passion:
Be passionate about what you do, or do what you’re passionate about. -
Impeccability:
If it is worth doing, it is worth doing right. -
Teamwork:
There is no “I” in TEAM.
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Selfless Services:
Give Back. -
Planning:
Fail to plan, plan to fail. -
Loyalty:
Up, down, and across your organization. -
Perseverance:
It’s not the size of the dog in the fight; it’s the size of the fight in the dog. -
Flexibility:
The person with the most varied responses wins.
Are you and your team all ready to discover the power of these principles? Let’s connect and explore how we can apply this set of principles to your business for unstoppable digital success!
Certifications
Mediafy Manifesto
We blend cutting-edge skills in marketing, e-commerce, and technology into a worldwide solution, ensuring your competitive edge. Our strategic approach positions you for success in navigating today's dynamic business environment.
We offer a wide array of services in digital strategy, setting the stage for your enterprise to surpass its objectives and achieve quantifiable success. Furthermore, our expertise extends to devising customized, impactful solutions that propel your business forward.
We hold a firm belief that data should transform into actionable insights, serving as a cornerstone for customer engagement, competitive edge, and marketing leverage.
Our conviction is that refining the customer experience is vital to digital strategy. Now more than ever, elevating customer engagement must stay at the forefront, reflecting its crucial role in today's dynamic marketing ecosystem.
We firmly believe creativity is as indispensable as technology. Integrating innovative thinking with technological advancements is pivotal in our pursuit of progress.
Our difference shines brightly because we genuinely care. At every moment, this deep commitment sets us apart, making our unwavering dedication to excellence unmistakably evident.
Mediafy consists of genuine individuals dedicated to marketing to real people, emphasizing the importance of bolstering our clients' digital presence for impactful engagement.
