Lead Generation

The process of identifying and capturing the attention of a target audience you reckon will be interested in the product or service your organization offers is vital for any organization’s growth, as it directly influences sales and profits. But let’s admit once and for all that lead generation may not be simple, despite your company’s best efforts.

We could write a novel on the funnel process of lead generation

Businesses want to fill their sales funnel—and they want to fill it quickly. In any given lead generation campaign, there can be a lot of moving parts, so it can be difficult to tell which parts of your campaign are working and which need some fine-tuning. What exactly goes into a best-in-class lead-generation engine? That’s where a Fractional Marketing Director comes in!

A good “lead gen pro” will ultimately provide three things:

Take your leads down your revenue journey

  1. Cultivate a High-Value Email List: Build a prospect goldmine with an irresistible opt-in experience.
  2. Dominate Search Engines: Attract qualified leads with SEO mastery.
  3. Exclusive First-Time Buyer Bonanza: Ignite sales with an exclusive discount for new customers.
  4. Drive Urgency with Time-Sensitive Offers: Supercharge conversions through scarcity and action.
  5. Elevate Engagement with Irresistible CTAs: Transform visitors into eager buyers with optimized calls-to-action.
  6. Personalize the Journey for Returning Visitors: Tailor campaigns to ignite repeat business.
  7. Rule the Mobile World: Optimize for seamless mobile conversions and amplify leads.
  8. Harness Compelling Content: Generate high-quality leads with engaging blogs.
  9. Convert Social Media Followers into Valuable Leads: Turn your social community into a lead-generating machine.
  10. Unlock Endless Growth Potential: Unleash revenue with a strategic lead generation campaign.

Follow the Data

If you’re looking to build a lead generation engine, start with the bevy of data already at your fingertips. This is why they call it a funnel, because you begin with so much data, then segment and scale down, narrowing focus and thus turning leads into sales conversions.

Mediafy makes it easy to stay one step ahead of your customers

Running a successful ecommerce store requires a steady flow of customers, which makes lead generation for e-commerce businesses a must. E-commerce lead generation is competitive, though, and your company needs a smart strategy to stand out.