Social media has evolved from connecting friends to creating communities and uniting brands with fans, making it a crucial component of any e-commerce marketing strategy. As someone experienced in launching brands online and corresponding Social Media initiatives (including my own), I’m often asked the question: “How do we effectively launch a media initiative?”
Before launching your #ecommerce store, promoting it effectively on the right societal media platforms is critical for creating buzz, building loyalty, and driving sales in the long run. So, to help those in need, I’ve put together a handy checklist to ensure you’re on the right track.
Choose your platforms wisely.
Before starting on social media, identify which networks will work best for your brand or product.
Set up complete profiles.
Once you’ve decided which platforms to use, set up complete profiles with avatars, links, and anything else that adds legitimacy.
Develop a content strategy.
Create a plan for what you’ll post on networking sites with your target audience in mind.
Create a social media calendar.
Determine when to post your content by creating a media calendar that takes into account upcoming events, holidays, launches, and “seasonality.”
Engage with your audience.
Respond to comments and mentions to foster direct user interaction and put the “SOCIAL” in social media.
Pursue paid media options.
Organic posts are not the only way to reach users on societal media. Explore paid advertising options to reach new audiences and expand your reach.
Monitor key metrics.
Keep track of how your social media campaign is performing by monitoring your key metrics. This will help you adjust your strategy and optimize your campaign for the best results.
With the right approach, social media can take your e-commerce business to new heights and help you build lasting customer relationships. 
