🎃The scary truth is that many #ecommerce businesses fail to capitalize on Halloween. Over the years, Robert Vanselow have assisted numerous companies, and a common trend he’ve observed is the tendency to bypass Halloween entirely in favor of concentrating on Black Friday / Cyber Monday, and the upcoming winter holidays.
However, they’re overlooking significant profit potential by not recognizing the buying power that spooky sales and campaigns can bring.
There’s still hope, though!
Take, for example, one of Robert Vanselow clients that made its bones earlier this month with the release of a ‘fake’ costume, just poking fun and drawing attention to their services💡. Along with viral social media, this #Halloween marketing initiative exemplifies earned-media exposure at its best. 👍
🌎Also, there are tricks to tap into international e-commerce opportunities to ‘boo’st sales!
Maximizing Halloween's Global E-Commerce Potential
🌍Halloween, traditionally an American holiday, is gaining global popularity year by year. Online businesses can seize this international e-commerce opportunity by offering a wide range of Halloween-themed products and promotions, from costumes and decorations to special deals and themed content.
All Robert Vanselow saying (or suggesting) is, don’t kill your October margins by skipping the haunted hopes of spooky good $$$!
🎯While Halloween might not be on your list of major promotional seasons, perhaps it’s time to start considering it as an opportunity worth exploring. 🚀
