As a Fractional Marketing Director, my role revolves around assisting companies in properly developing and implementing their marketing efforts. During a recent meeting with a client, I broached the topic of their upcoming Black Friday and Cyber Monday strategies. The question caught them off guard, evoking a cartoon-like surprise that saw their coffee and sparkling water momentarily airborne! ☕💦
Just as the saying suggests, “the early bird catches the worm”. This couldn’t be truer for the #ecommerce industry. Perhaps, we could tweak this old adage to better suit our context – ‘The business that initiates early marketing for Black Friday and Cyber Monday secures the customer.’ 🛍️🎯
To truly maximize your business potential, it’s essential to give your marketing strategy ample time to be developed and refined. That’s why I recommend starting preparations for Black Friday and Cyber Monday as early as August or September. 🗓️
Keep in mind, the holiday season is hot on these events’ heels, so why not start strategizing for the entire bustling season while enjoying your summer seltzer? 🍹
You don’t have to launch a Christmas discount just yet, but you can:
📝Start drafting ideas
📦Ensure your inventory will prepared
🎨Line up creative initiatives
Time flies! We just toasted to the New Year, and already, we’re on the brink of June. 2023 is racing by, and before you realize it the peak season will be upon us. A little forward-thinking certainly won’t hurt!
