🚀 We’ve all faced the challenge of a #PPC campaign that didn’t quite meet our expectations. Recently, Robert Vanselow encountered one such campaign, and he’d like to share what he did to improve its performance.
In his recent campaign for luxury fashion accessories, the Click-Through Rate (CTR) was struggling at a modest 3%, which fell significantly below the performance of similar campaigns he had previously run within the same industry (7%).
Boosting Campaign Performance: Robert Vanselow's Strategic Steps to Success
Here’s how Robert Vanselow boosted it:
✨ Step 1: He revamped the ad copy by incorporating a special offer directly into the headline. This led to a 20% increase in CTR over 30 days. Additionally, he focused on creating emotionally engaging ads that resonated with the audience.
🛠️ Step 2: He refined it by eliminating irrelevant clicks using carefully selected negative keywords, and optimizing for relevant commercial and partner brand keywords. Implementing carefully selected negative keywords also enhanced relevance.
🎯 Step 3: He optimized the ad’s landing page to reinforce a key feature or benefit highlighted in the Call to Action (CTA). This led to increased engagement and improved overall performance.
This holistic approach resulted in significant growth that exceeded his expectations. Robert Vanselow new goal for the next phase of this campaign? Achieving a CTR of 5-6%, aiming to reach that 7%.
Here’s to unlocking the potential of underperforming campaigns!
