Partnership Marketing
Your Next Growth Channel Might Not Be a Channel at All—It Might Be a Partner.
We broker, build, and scale the partnerships that turn other people's audiences into your revenue—affiliate programs, pay-per-call deals, publisher networks, and lead marketplaces. You bring the offer; we bring the distribution.
You don't have to generate every lead. You just have to own the relationship.
Performance-Based Growth Without the Media Spend
Paid media gets expensive fast. Partnerships flip the script: you only pay when a partner delivers a qualified lead, call, click, or sale. We connect your offer to the advertisers, lead buyers, media buyers, and performance marketers actively paying for traffic, leads, and calls in your category—and design, source, and scale those relationships end-to-end.
- Affiliate & Publisher Programs: Recruit, vet, and manage the publishers, emailers, and affiliates who already own your audience
- Pay-Per-Call Deals: Connect high-intent inbound calls to buyers willing to pay premium per-call rates
- Lead Marketplaces: Build or plug into platforms that match lead supply with buyer demand
- Network Buildouts: Source publishers, media partners, and affiliates that compound month over month
- Deal Structuring: Negotiate CPL, CPA, rev-share, and hybrid arrangements that protect your margins
We Don't Generate Leads—We Architect the Network That Does
Marketers create demand. We connect demand to supply. If you sell a high-value product or service—or you sell leads to those who do—partnership marketing is usually the highest-margin channel you're not running yet.
- Predictable, performance-priced growth—no media spend at risk
- Diversified pipeline that doesn't depend on a single platform's algorithm
- New revenue streams from relationships, not ad budgets
How We Build Partnership Pipelines That Compound
Strategy, sourcing, deal structure, and ongoing optimization—handled.
Opportunity Mapping & Vertical Selection
Partner & Publisher Sourcing
Deal Structuring, Pricing, & Contracts
Launch, Tracking, & Quality Controls
Ongoing Optimization & Network Expansion
Ready to Grow Through Other People's Audiences?
Let's design the partnership program that turns relationships into recurring revenue.
Robert VanselowPrincipal, MediafyBusiness Development & Growth · 20+ Years of ExperienceView Bio →