Lead Gen, Affiliate & Partnership Deals

    Your Next Growth Channel Is a Partner, Not a Channel

    We broker and scale the deals that turn other people's audiences into your revenue—affiliate programs, pay-per-call, publisher networks, and lead marketplaces. You bring the offer; we bring distribution.

    You don't have to generate every lead. You just have to own the relationship.

    Performance-Based Growth Without the Media Spend

    Paid media gets expensive fast. Partnerships flip the script: you only pay when a partner delivers a qualified lead, call, click, or sale. We connect your offer to the advertisers, lead buyers, media buyers, and performance marketers actively paying for traffic, leads, and calls in your category—and design, source, and scale those relationships end-to-end.

    • Affiliate & Publisher Programs: Recruit, vet, and manage the publishers, emailers, and affiliates who already own your audience
    • Pay-Per-Call Deals: Connect high-intent inbound calls to buyers willing to pay premium per-call rates
    • Lead Marketplaces: Build or plug into platforms that match lead supply with buyer demand
    • Network Buildouts: Source publishers, media partners, and affiliates that compound month over month
    • Deal Structuring: Negotiate CPL, CPA, rev-share, and hybrid arrangements that protect your margins

    We Don't Generate Leads—We Architect the Network That Does

    Marketers create demand. We connect demand to supply. If you sell a high-value product or service—or you sell leads to those who do—partnership marketing is usually the highest-margin channel you're not running yet.

    • Predictable, performance-priced growth—no media spend at risk
    • Diversified pipeline that doesn't depend on a single platform's algorithm
    • New revenue streams from relationships, not ad budgets

    Partnership Revenue We've Actually Closed

    This isn't theory. Over 20 years we've built and sold affiliate, pay-per-call, and publisher programs across insurance, consumer lending, health, and education.

    • $3.6MM/year in pay-per-call deals closed with insurance carriers
    • $40MM ARR grown through affiliate and lead generation partnerships in consumer lending
    • $300K MRR in contracted pay-per-call spend with Allstate, Direct Auto, Kemper, LendingTree, QuinStreet, and QuoteWizard
    • +30% lift in high-intent health insurance calls and leads sold to top-tier lead buyers through new publisher partnerships
    • $14MM ARR in ad exchange traffic sales across global brands

    The Language We Speak

    Performance deals live and die in the details. These are the terms we negotiate in—daily.

    • Pricing models: CPL, CPA, CPC, CPM, CPS, rev-share, hybrid and tiered payouts, EPC and RPL/RPC economics, caps, floors, and margin-protected buy/sell spreads
    • Lead & call mechanics: ping-post, ping tree, exclusive vs. shared leads, warm transfer and IVR routing, buffer time, duplicate scrubbing, return and credit policies, filters and buyer caps, day-parting, sub-ID tracking
    • Networks & partners: publishers, emailers, aggregators, super-affiliates, media buyers, lead marketplaces and exchanges, S2S postbacks, pixel and UTM tracking, SOI/DOI opt-in flows, co-reg paths
    • Compliance: TCPA one-to-one consent, Jornaya LeadiD and TrustedForm certificates, FCC/FTC and state DNC rules, UDAAP and disclosure review, insurance and lending licensing requirements

    How We Get Paid

    Performance work should be priced like performance work. We agree on the structure before we open a single conversation.

    • Consulting: a project fee to design the program, set payouts, and identify the partners and buyers worth signing
    • Fractional: a monthly retainer while we recruit partners, negotiate terms, and manage the buyers day to day
    • Commission or rev-share: a share of the margin on the lead, call, and affiliate revenue we source and close

    How We Build Partnership Pipelines That Compound

    Strategy, sourcing, deal structure, and ongoing optimization—handled.

    01

    Opportunity Mapping & Vertical Selection

    02

    Partner & Publisher Sourcing

    03

    Deal Structuring, Pricing, & Contracts

    04

    Launch, Tracking, & Quality Controls

    05

    Ongoing Optimization & Network Expansion

    Ready to Grow Through Other People's Audiences?

    Let's design the partnership program that turns relationships into recurring revenue.

    Robert VanselowPrincipal, MediafyBusiness Development & Growth · 20+ Years of ExperienceView Bio →