Owned-Channel & Media Sales

    Sell the Media and Audience You Already Own

    We monetize your owned channels—email, SMS, newsletter, and site inventory—by selling sponsorships, placements, and media to advertisers, while your lifecycle programs keep customers buying.

    Imagine your revenue growing overnight—literally.

    Email, SMS & Direct Mail—Across Every Lifecycle Stage

    From the moment someone first opts in to the day they almost churn, we build the messages and triggers that keep them buying. Automated, personalized, and optimized for maximum lifetime value across email, SMS, and direct mail.

    • Acquisition: welcome series and onboarding flows that turn new opt-ins into first-time buyers
    • Retention: post-purchase, replenishment, and cross-sell journeys that drive the second, third, and tenth order
    • Reactivation: win-back campaigns and direct mail re-engagement that re-ignite relationships gone cold
    • Loyalty: VIP tiers, referral programs, and rewards that turn repeat buyers into advocates
    • Abandon-cart, browse, and back-in-stock triggers that rescue revenue you almost lost
    • Full funnel reporting and deliverability monitoring so you always know what's working and what needs fixing

    Why We Still Use Direct Mail (When Most Consultants Don't)

    Inboxes are saturated. Phones are noisy. A well-targeted piece of mail lands on a kitchen counter and gets read—often by the whole household. Used surgically alongside email and SMS, direct mail lifts response on the campaigns that matter most.

    • High-value reactivation: lapsed VIPs and high-LTV churners who've stopped opening email
    • New-mover and life-event triggers: moments when households are actively spending
    • Loyalty milestones: physical rewards and anniversary pieces that feel like a gift, not a notification

    What If Your Growth Didn't Depend on Spending More to Acquire?

    Acquisition costs keep rising. The smartest brands protect their margins by growing revenue from the customers they've already paid to win—through owned channels they fully control. That's sustainable growth.

    • Lower overall CAC—because every repeat purchase costs almost nothing
    • Higher LTV that transforms your unit economics
    • Owned channels (email, SMS, mail) that aren't at the mercy of ad auctions or algorithm changes
    • Stronger brand loyalty that makes competitors irrelevant

    Owned-Channel Revenue We've Actually Closed

    Email, subscription, and direct marketing revenue we've built and sold—not case studies borrowed from someone else.

    • $22MM → $34MM in 12 months (+55% YoY) in B2C subscription and media revenue through new acquisition channels
    • $12MM/year from a 2MM-record first-party email file via sponsorships and monetization programs
    • $1.2MM ARR pipeline built for an email marketing firm across partners including Wiland, Adstra, RMI Direct Marketing, Tara Media, and Beyond Direct
    • Inbox-first, list growth, and reactivation programs across insurance, financial services, health, education, and consumer brands

    The Language We Speak

    Owned-channel revenue is a technical business. These are the levers and metrics we work in.

    • Deliverability & infrastructure: SPF, DKIM, DMARC, BIMI, IP warming, dedicated vs. shared IPs, domain reputation, Google Postmaster and Microsoft SNDS, seed testing, sunset and re-engagement policies, complaint and bounce thresholds
    • Metrics: open rate, CTR, CTOR, conversion rate, revenue per email/send, AOV, LTV/CLV, CAC and payback period, churn and win-back rate, RFM segments, cohort retention
    • Programs & triggers: welcome and onboarding series, abandon cart/browse/checkout, back-in-stock and price-drop, replenishment, cross-sell and upsell, VIP tiers, referral, dunning and failed-payment flows
    • Direct mail & media: NCOA and CASS certification, presort and postal tiers, variable data print, new-mover and life-event triggers, match-back attribution, holdout and incrementality testing, programmatic display, PMP and open-exchange inventory

    How We Get Paid

    Owned-channel work is priced on the structure that fits the engagement—settled up front, in writing.

    • Advisory Sprint: a project fee to audit the channels, size the inventory, and price what's sellable
    • Embedded Seller: a monthly retainer while we build the programs and sell the inventory
    • Commission or rev-share: a share of the sponsorship, ad, and media revenue we bring in

    How We Build and Sell Owned-Channel Revenue

    We inventory what you own, price it, take it to market, and keep the lifecycle programs selling in the background.

    01

    Inventory the Audience, File, and Placements You Already Own

    02

    Size and Price the Sellable Inventory (CPM, CPC, CPL, Flat Sponsorship)

    03

    Take It to Advertisers, Brokers, and Partners—and Close the Deals

    04

    Renew, Expand, and Optimize Yield Send Over Send

    Ready to Sell the Audience You Already Own?

    Let's price your owned inventory and get it in front of buyers who'll pay for it.

    Robert VanselowPrincipal, MediafyBusiness Development & Growth · 20+ Years of ExperienceView Bio →