While it doesn’t have the magnitude of Christmas, Independence Day holds certainly more gravitas than Father’s Day (No offense, Dads…And a shout out to my wonderful wife, Nicole Quintana-Vanselow).I ask because, if you are an e-commerce brand, what is the ideal cadence of promo posts to get your point across without overwhelming your audience?
Some marketing directors might say you cannot post enough, while some social media managers might advocate for a more delicate approach. On the heels of a mattress-full of sales for Memorial Day and the motherlode of Mother’s Day, July 4th seems to be in a tricky situation .
That being said, I personally think that you should start slow, like a month out, and then increase your promotional e-commerce output. And then, depending on inventory and internal logistics (Ex: your brand may want to offload an older product), you can ramp up the intensity, increase the discount, get weird with the imagery or copy content, etc.
Since this is such a specific brand point-of-view, I want to bring this question to you: Comment below and let me know.
If you are a company, how many times are you posting for a middle-of-the-road holiday or event? If you are a consumer, how many posts are ideal (or too many)?
FAQ
What is E-Commerce Optimization?
E-Commerce optimization involves the strategic improvement of various elements within an online store to enhance its performance, user experience, and overall effectiveness.
Why is E-Commerce optimization important?
E-Commerce optimization is crucial because it directly impacts your store’s success. By optimizing your website and strategies, you can improve your store’s visibility, user engagement, and revenue, ultimately maximizing your return on investment
How can I optimize my E-Commerce website for better performance?
To optimize your E-Commerce website, focus on improving page load speed, mobile responsiveness, and overall user experience.
