Word-of-mouth is one of the most powerful forms of marketing, so STOP giving attention to brands that don’t deserve it and START telling everyone about good brands with good people!
According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. Therefore, isn’t word-of-mouth really the OG social media platform? It certainly is the most valuable form of marketing.
So remember, every time we spend our money or talk about a brand, we are endorsing their values and practices. So let’s make sure we are endorsing the right ones—the ones we believe in—and let’s create a ripple effect of positivity in the market.
That said, go tell a friend about this LinkedIn post, and if you need some Fractional Marketing Direction, do not hesitate to reach out!