Insights and Strategies for Digital Success
Stay updated with the latest trends, tips, and best practices in marketing, e-commerce, and technology.
Unleashing the Power of Social Media: A Comprehensive Guide to Launching Your E-commerce Initiative
Social media has evolved from connecting friends to creating communities and uniting brands with fans, making it a crucial component of any e-commerce marketing strategy.
Harnessing the Power of Word-of-Mouth: Amplifying Brands Worth Sharing
Word-of-mouth is one of the most powerful forms of marketing, so STOP giving attention to brands that don’t deserve it and START telling everyone about
Separating Matzah from Milk Chocolate (Bunnies) with the Latest Marketing Technologies
Ready to jump in and test some new marketing tech or update your strategies? 🤖 AI-Powered Tools: AI-powered tools have come a long way in
Don’t be afraid of AI. EMBRACE IT!
There has been a lot of talk about artificial intelligence the last few months—specifically #ChatGPT. 🤔 So I finally wanted to share my opinion and experience
Crafting Compelling Value Propositions: Captivating Customers and Driving Sales
Per last week’s post, posing 5 Questions for Merchants and Marketers to Ask Themselves, what is your value proposition, and how can you communicate it
Email Is Still King!
Every year, I hear plenty of people predict the death of email (just like I hear about direct mail). Well, despite the naysayers, #emailmarketing continues to shine,
Navigating E-commerce Peaks and Troughs: Maximizing Sales Beyond the Holiday Frenzy
From the #SuperBowl to #ValentinesDay, February is the redheaded stepchild of e-commerce compared to the turkey-eating and mistletoe-kissing holidays that feel like only yesterday. November and December are
Unleashing the Power of B2B Lead Generation: Balancing Technology and Personalized Approach
In today’s B2B marketing world, capturing and cultivating leads is a defining dance that has to be delicately massaged like the ego of a prized
People power e-commerce
From the actual humans who use products to the same humans talking about them before, during, and after the purchase process, #ecommerce is about “people-commerce.” It is
Retention is the new Acquisition!
Remember all those new customers you acquired last year? Well, now is your chance to show them what you’ve got and why it’s worth sticking
Embracing the Exciting Opportunities of 2023: Personal and Professional Milestones on the Horizon
In no particular order, here are 23 things (some personal, some professional) that I am looking forward to in 2023: âś… Spending more quality time
New Year’s is a unique holiday because it’s treated as a chance to start fresh
Even though 2022 is ticking to a close, the evolution of digital technologies continues to advance at breakneck speed. So when the clock strikes midnight
