Insights and Strategies for Digital Success
Stay updated with the latest trends, tips, and best practices in marketing, e-commerce, and technology.
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Unleashing the Power of Social Media: A Comprehensive Guide to Launching Your E-commerce Initiative
Social media has evolved from connecting friends to creating communities and uniting brands with fans, making it a crucial component of any e-commerce marketing strategy.
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Harnessing the Power of Word-of-Mouth: Amplifying Brands Worth Sharing
Word-of-mouth is one of the most powerful forms of marketing, so STOP giving attention to brands that don’t deserve it and START telling everyone about
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Separating Matzah from Milk Chocolate (Bunnies) with the Latest Marketing Technologies
Ready to jump in and test some new marketing tech or update your strategies? 🤖 AI-Powered Tools: AI-powered tools have come a long way in
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Don’t be afraid of AI. EMBRACE IT!
There has been a lot of talk about artificial intelligence the last few months—specifically #ChatGPT. 🤔 So I finally wanted to share my opinion and experience
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Crafting Compelling Value Propositions: Captivating Customers and Driving Sales
Per last week’s post, posing 5 Questions for Merchants and Marketers to Ask Themselves, what is your value proposition, and how can you communicate it
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Email Is Still King!
Every year, I hear plenty of people predict the death of email (just like I hear about direct mail). Well, despite the naysayers, #emailmarketing continues to shine,
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Navigating E-commerce Peaks and Troughs: Maximizing Sales Beyond the Holiday Frenzy
From the #SuperBowl to #ValentinesDay, February is the redheaded stepchild of e-commerce compared to the turkey-eating and mistletoe-kissing holidays that feel like only yesterday. November and December are
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Unleashing the Power of B2B Lead Generation: Balancing Technology and Personalized Approach
In today’s B2B marketing world, capturing and cultivating leads is a defining dance that has to be delicately massaged like the ego of a prized
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People power e-commerce
From the actual humans who use products to the same humans talking about them before, during, and after the purchase process, #ecommerce is about “people-commerce.” It is
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Retention is the new Acquisition!
Remember all those new customers you acquired last year? Well, now is your chance to show them what you’ve got and why it’s worth sticking
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Embracing the Exciting Opportunities of 2023: Personal and Professional Milestones on the Horizon
In no particular order, here are 23 things (some personal, some professional) that I am looking forward to in 2023: âś… Spending more quality time
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New Year’s is a unique holiday because it’s treated as a chance to start fresh
Even though 2022 is ticking to a close, the evolution of digital technologies continues to advance at breakneck speed. So when the clock strikes midnight