Insights and Strategies for Digital Success
Stay updated with the latest trends, tips, and best practices in marketing, e-commerce, and technology.
Evaluating the Value of Marketplaces
Maximizing Opportunities and Mitigating Challenges As marketers, business professionals, and industry stakeholders, we find ourselves at a pivotal point in the evolution of commerce. Marketplaces
Debunking the Myth that Direct Mail is Boring
As a follow-up to my previous post on Direct Mail, today I’m here to debunk the myth that direct mail is boring while also revealing
The Power of Direct Mail
A little reminiscing here…In the early days of my career, I discovered the power of Direct Mail — it became my gateway to the world of
Calling All Online Merchants: Uncover the Key Desires of Your Customers!
Recently, I conducted a series of polls within my LinkedIn network to uncover the factors that influence online shoppers’ purchasing decisions. These insights provide a
How many promotional posts should an e-commerce brand publish for a middle-ground holiday like July 4th?
While it doesn’t have the magnitude of Christmas, Independence Day holds certainly more gravitas than Father’s Day (No offense, Dads…And a shout out to my
Unlocking the Art of A/B Testing: A Step-by-Step Guide to Data-Driven Optimization
Currently working on an A/B test, and I thought, why not demystify this process for everyone? Though it might seem simple to some, there’s a
Unlocking the Potential of Stagnant Data with Event-Based Triggers!
Today, I had an enlightening conversation with my long-time industry contact, Amy Benicewicz from LBDigital, and we discussed a digital targeting solution (which she offers)
From Classroom Lessons to Life’s Biggest Victories: The Power of Grit!
Recently, I had the privilege of sharing an important lesson about Grit with young minds at my son’s school. 🏫 Today, I want to share
E-commerce is great!
Ah, the sheer joy of online shopping! 🛍️ Unbeatable prices, unparalleled convenience, and the added thrill of not knowing what you will receive sometimes—it’s like
Seizing the Holiday Rush: The Importance of Early Black Friday and Cyber Monday Marketing
As a Fractional Marketing Director, my role revolves around assisting companies in properly developing and implementing their marketing efforts. During a recent meeting with a
Weekend Warriors: Unleashing E-commerce Success with Strategic Monday Marketing
While everyone else is working for the weekend, e-commerce retailers dance to a different rhythm. 🛍️In the United States, the biggest online shopping days are
Mastering the Art of Direct Response: Crafting a Conversion-Driven Landing Page Strategy
Are you optimizing your landing page copy and content for direct response? This can make or break your conversion rates! 💥Check out these key tips
