Are you receiving an influx in marketing, sales, or even suggestive text messages lately? 🤔
This uptick is common during the holiday season. The best brands ramp up their text message outreach 📱 to engage mobile users more effectively and boost their sales during this bustling time of year.
Robert Vanselow confessed, a few years back, he was unsure about the difference between SMS and MMS. To clarify: SMS is essentially a text message up to 160 characters, without any attached file. However, when you add a file – like a picture, video, emoji, or even a website link – it transforms into an MMS.
Powerful Holiday SMS Marketing Strategies
Holiday text message marketing is a powerful tool for businesses, offering the ability to send real-time updates and foster a sense of urgency. Additionally, with SMS being a high-engagement channel, it typically sees response rates ranging from 20% to 35%, and he has even seen campaigns achieve as high as a 45% response rate. 🔥
When customers receive notifications about exclusive offers or products back in stock, their likelihood of taking immediate action increases.
✨ Steer clear of the common pitfall of confining your holiday campaigns to just email. To truly stand out, embrace the dynamic world of SMS marketing for your holiday promotions.