Between August and September, the end of Summer is a sneaky snippet of the calendar that no one talks about but is huge when it comes to the ecommerce game.
You can capitalize on the power of regret (what customers missed out on during the hot summer deals), but you must start thinking about Black Friday and Cyber Monday, as well as the holidays, because, as the old adage goes: “They will be here before you know it.” 
When it comes to sales, timing is everything. The seasons—and specific celebrations—have a direct impact on how many people buy online, how much they spend, and what they’re interested in purchasing. This is when a plan comes into play.
Create Urgency and Exclusivity
The weather may still be very warm, but autumnal themes are popping up on the end-caps at Target. So, one of the ways to stay in the game during the end-of-summer slump is to create urgency and exclusivity. Make sure to provide a reason for people to shop online. Create exclusive offers like limited time discounts and flash sales.
Focus on Retention
Make sure that your customers are happy with your services so that they keep coming back to your store. Retention is a great way to get revenue out of your existing customers. This is the perfect time to develop new features, products, and services that your current customers want. Ask them what they are interested in and deliver on it to increase customer loyalty.
Develop the Infrastructure to Conquer Christmas
Summer is ending fast. That means one thing: Intelligent e-commerce and retail brands are preparing for the holiday season. We may be at the end of August, but in retail terms, Christmas is just a few clicks away.
Most online retailers will be experiencing their quietest months in the summer, so it’s best to use this time productively. Spending time in August researching will put you in the best position to plan and prepare for the holiday season in September.
Don’t let this relatively quiet time in the calendar affect what is coming: the busiest time of the calendar. Summer slows, and we slow things down, skipping a beat at work (unless you sell back-to-school supplies). At Mediafy, we believe that this is the ideal time to do a bit of foresight and use that extra time to prepare for the second half of the year, which is very strong, to say the least. 
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