đĄEvery year, like clockwork, Robert Vanselow field the same questions. So therefore every year he prompted to share some insights about the e-commerce minefield that is #BlackFriday / #CyberMonday.
Life moves pretty fast; if you donât stop to look around, we might just miss it. Thanks to Ferris Buellerâs philosophy (âBueller, Bueller, Bueller?â), #ecommerce business owners should be doing just that during the summer, while also keeping an eye on the upcoming holiday.
Optimize Your E-Commerce Business for Holiday Rush in 4 Steps
Robert Vanselow could go on and on about scaling for this time of yearâwhich leads directly into the holiday rushâwhich leads directly into the new yearâbut he will just give you four simple steps to take to help you optimize your business for this deluge of deal-heavy chaos.
đ¸Ensure you are well-stocked up and your site can handle the surge in traffic.
đGo all in with VIP customer engagement and rewards.
đSimplify the checkout process for a frictionless experience (for all you Shopify store owners, you should have already switched to Shopify’s new “one-page checkout”!)
đ¤Leverage email #automation for personalized folllow-ups with visitors based on their different actions on your site (my preference, Klaviyo).
Alongside essential customer service practices and solid inventory management, intelligent communication is the key to staying one step ahead and cultivating loyal customers.
The holiday season is a pivotal opportunity for all retailers, with e-commerce businesses, in particular, reaping the rewards. November and December are the make-it-or-break-it months for online retailers in terms of yearly revenue.
đ¨As we approach the finish line, don’t hesitate to reach out if you need some B.I.C.O.E advice.
