Ready to jump in and test some new marketing tech or update your strategies?
🤖 AI-Powered Tools: AI-powered tools have come a long way in recent years, making data analysis, content creation, and customer targeting more efficient and accurate.
😎 Virtual Reality (VR) and Augmented Reality (AR): VR and AR offer immersive, interactive experiences that can transform marketing campaigns. However, they may not be the best fit for every business.
🍄 Programmatic Advertising: Platforms and tools help companies automate the buying and selling of digital advertising to reach consumers across devices and channels. Digital display ads, social media ads, native ads, mobile ads, digital out-of-home, connected TV, streaming video and audio, and more can be used as channels.
🕺 Personalization: Personalization technologies help marketers create more relevant, engaging website and app experiences.
We shouldn’t search for brightly colored eggs (or the #afikomen) just because our industry, clients, or competitors are buzzing about them. Evaluating shiny new technology starts with an honest conversation about your goals and tolerance for testing. I often start conversations with these questions:
✅ Is your target audience there?
✅ What is the potential impact vs. level of effort?
✅ Does your organization invest in and support testing new things?
✅ Can you measure the results that matter to your business?
✅ Have you maxed out channels that return the highest ROI?
✅ Will it save you time, money, or risk?
