From the #SuperBowl to #ValentinesDay, February is the redheaded stepchild of e-commerce compared to the turkey-eating and mistletoe-kissing holidays that feel like only yesterday.
November and December are the two biggest months of the year by a wide margin in terms of sales volumes. And January often produces a large sales peak at the beginning of the year, as shoppers go bargain hunting. But February is still a big month for sales and should not be disliked or mistreated, despite the wicked winter weather in some places.
The point is you must plan for e-commerce peaks and troughs, especially in the U.S., because just when you get through Christmas and the New Year, you have to show your love for Valentine’s Day, and then Easter is on its tail, followed by Mother’s Day, and so on. It never ends, and neither should your marketing and execution.
