Every year, I hear plenty of people predict the death of email (just like I hear about direct mail). Well, despite the naysayers, #emailmarketing continues to shine, and it’s not going anywhere.
In fact, with a proper #ecommerce strategy, up to 50% of your sales should come from the email channel. So, start investing in automation and reap the benefits of welcome emails, thank you emails, shopping cart abandonment emails, cross-sell and up-sell emails, loyalty and reward emails, winback emails, product review emails, lead nurturing emails, and more.
Automated emails are a cost-effective way to engage your subscribers, boost conversion, and enhance the customer experience. And, in my opinion, one of the best marketing automation platforms out there is Klaviyo.
If you haven’t prioritized email marketing in your business strategy or have scaled back on it, it’s time to (re)invest, because:
🚀The ROI on email is incredible.
🚀You can do so much with email, from segmentation to customization.
🚀It’s tried, true, and tested (results, baby!)
According to Statista, email marketing revenue is projected to reach almost $11 billion worldwide in 2023. So, while many businesses are trying to reinvent the wheel with disruptive marketing methods, don’t forget the tried and true solution of a simple #email.
So, start optimizing your email campaigns today and watch your sales soar!
