Social Media Marketing
Social media has evolved from a space for personal interaction into a vibrant marketing channel for businesses of all sizes. Today, social media is a must-have for any small business, regardless of what industry you’re in. Whether you already have a strong social presence or are looking to step up your game. Learn more about the benefits of social media marketing for your business.
Managing media campaigns on Facebook and Instagram is not glamorous, but it’s “a must” for every company. At a high-level, it is how your company survives and surveys the uber-current landscape by gathering direct feedback, etc. By running knowledgeable campaigns on every channel, from Twitter to LinkedIn, social media is one of the most effective channels for marketing your business today.
Organic + Paid Social
While organic messaging is meant to continue brand messaging, paid media accepts it to ensure these messages reach the right audience in the right place. Your social media will be a powerful marketing tool when activated in tandem.
Mold Consumer Behavior
Mediafy works closely with clients to develop a seamless social media plan with your digital efforts to meet your marketing goals. We will review results, coach, and collaborate closely with your company’s media specialist. Moreover, since all companies seek digital marketers with paid media experience, this partnership will allow us to effectively connect with consumers, generate interactions, collect real-time data, drive website traffic, and ultimately, generate measurable ROI. In doing so, we can shape consumer behavior to align with your offerings.
We got your back!
Having a social media presence is necessary. Not only do your customers expect it, but it’s a great tool for learning more about your target audience and connecting with individuals online. We can show you how any budget can support a robust social media promotion strategy if you get to know your customers and can create engaging content regularly. You might have the impulse to post on as many platforms as possible, but this could derail your social media marketing strategy. For example, if you’re trying to target people who are over 50 years of age, you’ll find that most of your audience is on Facebook. So, it’s not as worthwhile to prioritize Instagram.
When creating a social media strategy, focus on:
- Where your audience is
- Where your competitors post
- What your metrics tell you
