Category: Uncategorized

There has been a lot of talk about artificial intelligence the last few months—specifically #ChatGPT. 🤔 So I finally wanted to share my opinion and experience

Per last week’s post, posing 5 Questions for Merchants and Marketers to Ask Themselves, what is your value proposition, and how can you communicate it

Every year, I hear plenty of people predict the death of email (just like I hear about direct mail). Well, despite the naysayers, #emailmarketing continues to shine,

From the #SuperBowl to #ValentinesDay, February is the redheaded stepchild of e-commerce compared to the turkey-eating and mistletoe-kissing holidays that feel like only yesterday. November and December are

In today’s B2B marketing world, capturing and cultivating leads is a defining dance that has to be delicately massaged like the ego of a prized

From the actual humans who use products to the same humans talking about them before, during, and after the purchase process, #ecommerce is about “people-commerce.” It is

Remember all those new customers you acquired last year? Well, now is your chance to show them what you’ve got and why it’s worth sticking

In no particular order, here are 23 things (some personal, some professional) that I am looking forward to in 2023: ✅ Spending more quality time

Even though 2022 is ticking to a close, the evolution of digital technologies continues to advance at breakneck speed. So when the clock strikes midnight

A crash course in consumer psychology inspired by my wife. My wife is a devoted early childhood educator, and in her more than 15 years