Data Analysis
It’s self-explanatory, but data analysis allows your company to make strategic decisions with transparency. There are tools such as Google Looker Studio that allow companies to see the results of campaigns; however, if you are managing large volumes of data, Google Data Studio is limited. To truly analyze data properly, you need to be able to properly extract it, manipulate it, format it, and organize it in a way which paints a clear story—whether it’s the audience, the campaign, etc.
Big Competency
To optimize data analysis, advanced Excel is a huge plus (Pivot Tables and VLookUps), but properly leveraging data visualization tools such as Tableau or PowerBI and some basic statistical programming skills such as Python and R, are also huge pluses. Not many digital marketers have these skills, but Mediafy does!
As a Fractional Marketing Director, we have an eye for detail when it comes to data. In the modern marketing landscape, accurate data is more important than ever. Consumers have become highly selective in choosing the branded media they engage with and the media they ignore.
If brands want to catch the ideal buyer’s attention, they must rely on accurate data to create targeted marketing campaigns based on individual interests and actions rather than broader demographic associations. This will allow marketing teams to serve the right campaign at the right time on the right channel to move consumers down the sales funnel.
Make Better Decisions
Each individual marketing campaign comes with a list of KPIs that determine whether it achieves the results you planned for. For example, when cultivating a valuable email list, KPIs such as email open rates, click-through rates, and conversion rates serve as vital metrics to gauge campaign effectiveness. Similarly, when driving urgency with time-sensitive offers, tracking KPIs like conversion rate, average order value, and campaign duration allows you to measure success.
At Mediafy, we analyze and benchmark these metrics against other business KPIs to provide comprehensive insights and ensure optimal outcomes. By leveraging data-driven decision-making, we help you unlock endless growth potential and drive exceptional results in your lead generation campaigns.
Save Time
“The more we can do to decrease the amount of time it takes for us to get data to the folks who want it and need it, the more exciting and effective data analytics will be.”
ASHLEY VAN NAME, GENERAL MANAGER OF DATA ENGINEERING, JETBLUE
Marketing is a time-consuming task. From researching your target market to refining your messaging, there’s a lot standing in the way of your brand and new customers. Marketing data, however, frees up time for more productive work.
Our roadmap is in 3 parts:
- Do now – get all your data into the product ASAP given the tight timeline.
- Do next – set up the correct events for your SaaS.
- Do later – build the reports that you’ll use to measure marketing impact.
