Display Advertising
You’ve seen display advertising before, even if you didn’t realize it at the time. Altogether, it appears on third-party websites and uses video, image, or text elements to market products or services. Although this may be true, there are many types. Banner ads are an example of display advertising. Another example includes desktop and mobile leaderboard ads.
Display ads add to a well-rounded marketing campaign
At this instant, advertisers and online media buyers are confronted with the challenge of selecting from numerous platforms and direct publishers to effectively reach their target audience. Especially considering the overarching goal of generating return-on-investment (ROI) for every display media dollar spent, the decision-making process becomes crucial. There are extensive targeting capabilities across some of the largest media exchanges and niche direct publishers in each industry. Evidently, these capabilities help advertisers engage and influence their target audience, eventually driving valuable, targeted traffic to their sites and direct response offers. At this point in the digital landscape, the emphasis on strategic choices is paramount for achieving successful outcomes.
The Display Advertising Targeting Process Precision
Most successful display advertising campaigns use a clever combination of images, text, gifs, and videos to stand out on the internet and send their message across to the targeted audience. Our expert display advertising targeting ensures that your ad reaches the right audience and that your ad spend isn’t wasted on a demographic that isn’t interested in your product/service.
Top of the Funnel
As with any form of advertising, the effectiveness of a display ad depends on its design, copy, timing, and execution. Marketers use display ads across the entire buyer’s journey, promoting brand awareness, specific products, promotional sales, apps, content, or services. They can be static, animated, or video-based.
Increase sales, generate leads and drive website traffic.
Display advertising is a measurable, cost-effective, flexible, and accessible form of advertising that works well on its own or in combination with other channels. And we have done it since the beginning, so we know how to do it and do it well.
